9 Great Tips For Building Your Brand

1. Accept the opportunity to grow.

Fellow creative, don’t tell them that you can’t do something! Avoid complacency and refuse to limit yourself! Just because you’ve never done it before, doesn’t mean you can’t do it. You can’t get better if you don’t challenge yourself. Be willing to step outside of the box. Also, if there is something new that you want to learn, offer a discount to get more practice.

2. Know the difference between a business and a hustle.

A hustle keeps money in your pocket. A business keeps money in the bank. If you want to go fast, hustle. If you want to go far, build a business.

3. Change the way you look at your gifts & environment.

You can make money anywhere if you keep your eyes open. You just have to get their attention by catering to the needs of the community around you. What’s not being offered in your area? Is there anything you could do differently? You have to open up your mind to different avenues within your craft as well. Add to your skill set and hunt the opportunities down.

4. There is no better person to invest in than yourself.

This is self-explanatory. In order to make money, you have to spend money. This could mean paying for equipment to get started, giving something away for free, advertising costs etc… Investing can get a little pricey but it will pay off in the long run!

5. Set your price and stand firm in it.

If you have something you want to sell, don’t spend another day without having a set price for it. Find out the true cost and time that it takes to make your product. Otherwise, you’re more likely to basically give something away instead of making a profit because you didn’t factor in cost and labor. This will also eliminate any inconsistencies when giving quotes to potential customers.

6. Know your worth and then add tax.

There is a saying that goes: “Until you understand the true value of something, you’ll always get talked down on its price.” A great way to grasp this concept is to research what other people charge for something you can do. Repeat this step until it sinks in that your work is of great value.

7. There can never be too many.

There will be plenty of people who can do what you do but the truth is, they can’t book them all. You’ll always be able to find work for two reasons: You’ll only get better at what you do and there will be times when you’re available and someone else is not. You don’t have to necessarily compete. Just perfect what you do and advertise your availability.

8. Closed mouths wont get fed.

There are going to be times when you have to put yourself out there *ques anxiety*. Networking can be nerve-racking but in order to make money, you have to talk to people. You can’t be afraid to ask questions to get better at something. You have to be willing to work with others and promote them as well. People won’t know what you offer unless you tell them. (By the way, always be ready to give an elevator pitch.) You want more visibility? Opportunities? Business? You have not because you ask not. Go get it.

9. Check your image!

Know that when you attempt to build anything, the very foundation of your brand will be your reputation. You could have quality products and exceptional service, but if you don’t present yourself professionally to others, no one will buy what you’re selling. You are a reflection of the business you do. With that being said, social media presence is one of the leading ways people gauge who you are as a person. Review your profiles and make sure that what you say is in line with that you sell. Otherwise, hang it up.

Keep these tips in mind as you venture out to make a name for yourself. Feel free to add anything you have learned along the way in the comments below! I’d love to hear what you think!

Keep Evolving,

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